Leadership
Ted Kohn
Ted Kohn is the President and Founder of GBailey Direct Marketing. He began his career in direct mail advertising while attending the University of Georgia in the 1980s. After graduating from UGA’s Grady College of Journalism, Ted spent more than 20 years owning and operating Cash Magazine, a successful direct mail publication serving the Savannah and Hilton Head markets.
In 2010, Ted relocated to Charlotte, where he spent nearly five years in the Direct Marketing department at The Charlotte Observer, specializing in direct mail and insert advertising. In 2016, he founded GBailey Direct Marketing. The company’s name is inspired by George Bailey, the iconic character from It’s a Wonderful Life, reflecting Ted’s commitment to integrity, service, and community impact.
Ted is known for his honest, relationship-driven approach and his dedication to helping clients not only succeed, but grow. “We focus on building long-term partnerships and delivering lasting results,” he says.
Clients nationwide rely on Ted for his exceptional customer service, strategic approach to high-performing mail campaigns, and ability to execute seamlessly from concept to in-home delivery. GBailey Direct Marketing offers a true full-service experience—handling everything from creative design and data strategy to print production, mailing, and delivery tracking using decades of predictive insight. Unlike cookie-cutter online platforms, Ted and his team provide a hands-on, customized approach every step of the way.
Brian Talone
Brian is the Director of Operations & Creative Services and has been with GBailey Direct since its inception in 2016 after working with Kohn at the newspaper.
Brian has 16 years of experience directing operations. With over 25 years of experience in the field of graphic design, Brian is passionate about creating compelling visual solutions that resonate with clients and their target audiences. Throughout his extensive career, he has worked on a wide range of projects spanning various industries, from small startups to global corporations. Brian’s work is characterized by innovation, attention to detail, and a commitment to delivering designs that exceed expectations. In his free time, Brian likes to travel, go to sporting events and spend time with his sons.
Kohn says of Talone: “Brian leaves no stone unturned. It’s amazing the workload he can execute in a given day and he always wants more. We try to keep him happy.”
Lori Cavallario
Lori is the Project Manager at GBailey Direct. She has over 20 years marketing experience, spending more than a decade working in public relations in NYC and LA. Lori worked with a wide range of Fortune 500 companies, niche brands, as well as celebrities, securing press coverage from local news to national headlines. During her tenure in PR, she successfully launched many Procter & Gamble brands as well as organized the New Year’s Eve Times Square Ball Drop. In addition to her time as a publicist, Lori was an educator and worked in the non-profit sector.
In her role as Project Manager, Lori enjoys managing accounts, collaborating with the creative team, and analyzing data to ensure on-time mail delivery.
“Lori has brought a new dynamic to the company that started out as just a temp role. Her versatility sets her apart. Lori has made us better at what we do,” Kohn added.
An entrepreneur at heart, Lori also designs and publishes children’s books. Her portfolio of over a dozen books consistently sell to a worldwide audience. Outside of work, Lori loves family time, beach vacations, and planning themed parties.